The CRM Handbook: A Business Guide to Customer Relationship Management CRM Books
CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
CRM Fundamentals
Data Mining Techniques in CRM: Inside Customer Segmentation
Building Business with CRM
Microsoft Dynamics CRM 2011 Step by Step
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die