Scientific Advertising: Complete and Unabridged
Ogilvy on Advertising
The Robert Collier Letter Book
Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
How to Write a Good Advertisement: A Short Course in Copywriting
My Life in Advertising
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.