The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads (Que Biz-Tech)
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
Youtility: Why Smart Marketing Is about Help Not Hype
Content Chemistry: An Illustrated Handbook for Content Marketing
Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech)
All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth
What's Your Green Goldfish?: Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture
What's Your Golden Goldfish: The Vital Few - All Customers and Employees Are Not Created Equal
The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
WTF?: What's the Future of Business?: Changing the Way Businesses Create Experiences
How Does It Make You Feel?: Why Emotion Wins The Battle of Brands
Outside In: The Power of Putting Customers at the Center of Your Business
The Leader's Voice: How Your Communication Can Inspire Action and Get Results!
Get Bold: Using Social Media to Create a New Type of Social Business (IBM Press)
Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech)