IBM Way: Insights into the World's Most Successful Marketing Organization
The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World
Winning the NFL Way: Leadership Lessons From Football's Top Head Coaches
Longaberger: An American Success Story
Miracle Medicines: Seven Lifesaving Drugs and the People Who Created Them
Jackpot! Harrah's Winning Secrets for Customer Loyalty
Heart & Soul: Five American Companies That Are Making the World A Better Place
The Greatest Sales Stories Ever Told: From the World's Best Salespeople
Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off
Honda: An American Success Story